“Fake foreign brands” refer to disguising their origin to mislead people into thinking they are not domestic brands. For example, “Da Vinci Furniture”, “Mona Lisa Tiles”, and “Marco Polo Tiles” are all domestic brands, but they use foreign names and use foreigners in advertising to mislead people.
There are several reasons why “fake foreign brands” can successfully occupy the market, including trust. Commodities have different standards to comply with in different regions. Relatively speaking, local standards are not as strict as those in Europe, America, and Japan. Therefore, “fake foreign brands” and commodities that claim to have passed safety tests in Europe, America, and Japan gain a competitive advantage.
However, “pseudo-Japanese brands” are not obviously related to quality and safety. Their core competitiveness is to attract “Japanophiles“, who are interested in Japanese culture, especially popular culture.
However, this group has now become a politically incorrect group, and “pseudo-Japanese brands” are also politically incorrect, so they need to transform. For example, brands such as “Genki Forest“, “Miniso“, and “Nayuki” have all been de-Japanized.
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